Consumer preferences are defined as the subjective (individual) tastes, as measured by utility, of various bundles of goods. They permit the consumer to rank levels of utility they give to the consumer. The study is to assess customer preference towards selected loan for their four wheelers and to know about the attitude of customer while preferring loans on their vehicle and to analyze the customer’s attitude towards the loan availing activity. For this purpose primary data is been collected from 250 customers who prevail loan for their four wheeler with reference to Coimbatore district. The data will be analyzed based on the statistical tools such as Percentage analysis, Chi-square test, Descriptive statistics, Anova, Rank analysis, One sample run test. The study will be concluded based on the result arrived from statistical analysis based on the primary data.
Consumer, Loan, Four wheeler
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.